The decision by the German Football Association (DFB) to switch its national team’s kit supplier from Adidas to Nike has sparked outrage among politicians.
The contract will transition from the German company to the American giant Nike starting in 2027.
Economy Minister Robert Habeck expressed disappointment, stating a desire for more local loyalty, while Health Minister Karl Lauterbach condemned the move as “misguided”.
The DFB defended its decision, citing financial benefits and support for grassroots German football.
Adidas has been the supplier of the German national football team’s kit for over 70 years.
However, reports suggest that Nike’s offer of approximately €100m per year dwarfs Adidas’s current €50m payment.
Politicians across the spectrum voiced dismay at the change.
“I can hardly imagine the German jersey without the three stripes,” remarked Mr. Habeck, emphasizing the connection between Adidas and German identity.
Mr. Lauterbach criticized the decision as sacrificing tradition for profit, while Bavarian premier Markus Soeder lamented the end of a historic partnership.
The DFB acknowledged the emotional reaction but emphasized the financial benefits and support for grassroots football.
Adidas declined to comment on the specifics of the contract.
The controversy in Germany coincides with criticism in England over Nike’s design choices for the England team kit, with Prime Minister Rishi Sunak defending traditional elements of the design.
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